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#1 07/09/2009 11:59 am

MeganCasey
Editor in Chief, Squidoo.com
From: Back to the future
Registered: 10/17/2005
Posts: 544

InfoLinks: Day 7 report

Today is Day 7 of the InfoLinks test and there's good news.

And more good news.

And maybe for some, relieving news.

First, the revenue report for you:

The test has thus far exceeded our expectations in terms of daily revenue. That's a big deal.  And it can make a difference to the lensmasters who want a new way to earn extra royalties. We ran a side by side comparison of actual lensmaster royalties vs. projected lensmaster royalties with InfoLinks turned on, to see what the real world effect would be. For top earners, people already making a few hundred dollars a month, InfoLinks can add an extra $100 for you. For middle of the road earners with $50 or $60 a month, InfoLinks could push you close to triple digits. And for lower earners, people making $2 or 3 or 5 a month, the effect will typically be minimal: a matter of dollars and cents, typical of the long tail.  So my takeaway is that for people who make good useful lenses, have lots of them, and are already earning some real royalties from their lenses: InfoLinks can be a boon for you. For others, it can be a drop in the bucket, but those drips really add up. (Of course, lots and lots of us aren't here for the money at all.)

But! Data and revenue is only one consideration. The other is basic human reaction and emotion about these ads. We want lensmasters to be able to feel good about their lenses and be happy with how they look.  And we want to give you the choice. So...

Next, the improvements:

Over the last 7 days we have sent dozens of feature requests to the people who run InfoLinks, based on your feedback. They said yes to very many of them and we're releasing those improvements today. Other of our requests are in the works and will be ready very soon.  I think you'll be pleased to hear these updates:

1. As of today, there will be a Global Opt Out option for InfoLinks. Doesn't matter if your lenses are set to charity or not. If you don't like the links and don't want the money from them, you can turn them off on your entire account with one click. Just go to your member profile page to do so.

2. There's also lens-by-lens opt out, if you want to do some experimenting of your own and try InfoLinks on some lenses but not others and see how it goes.

3. Revenue from these text link ads is put into a new lensmaster ad pool, separate from the Adsense and Glam ad pool.  Only lenses that have text link ads turned on will get a share of this new ad pool. (No, you can't opt in at the end of the month and snag a cut.)

4. We're working with InfoLinks to filter out ads that conflict with our SquidDon't list. So you shouldn't continue to see text ad links that go to a gambling site, for example. (Whew). But please bear with us, as we will likely be refining our ad blocking list with the InfoLinks team over the next few days.

5. Over the weekend, the people at InfoLinks are building you a way to make these ads open in a new window, or have a back button to return to the lens. We'll see which is the better experience and try that. Or both.

6. We are also trying a few days of restricting the InfoLinks from the Intro module.

7. Last, if all continues, we've been told we can customize the design of the popups that result from clicking on an InfoLink.

8. Oh, and a clarification: No way, no how, are lenses losing traffic because of ads (Glam or InfoLinks or otherwise) on the lenses. Actually, traffic is doing quite well. If your traffic to specific lenses is fluctuating, it could be from many many different factors, usually external. The one traffic factor that COULD be impacted would be the number of lenses visited within a single session... and we're not seeing that number go down at all.

So! What does all this mean?

Since we've been able to address so many new ways of improving and handling the InfoLinks experience on lenses, we're committing to one more week to see how this latest iteration of improvements goes before making any permanent decisions. As ever, we'll be listening along the way, and will share an update 7 days later.

But for now I think it's fair and accurate to say that:

--If you want a new revenue stream on your lenses, these text link ads will perform well.
--If you don't want a new revenue stream on lenses, no harm, no foul, no straightjacket. Just opt out globally and you don't have to worry about them again.

And I trust that the extra week of testing won't be painful for anyone who doesn't want to deal with it, given the new global opt out.

Thanks, everyone!

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#2 07/09/2009 12:05 pm

kiwisoutback
Mesonychoteuthis
From: Massachusetts
Registered: 10/22/2007
Posts: 983

Re: InfoLinks: Day 7 report

That's great to hear that Infolinks could wind up being so profitable. With the changes that you've stated, they should be a lot better. I think the global opt out should really squelch a lot of the concerns.

I know there was another concern about the infolinks taking over an existing link as well.

Thanks for keeping us updated!

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#3 07/09/2009 12:07 pm

JaguarJulie
Indubitably tentacular
From: Jacksonville, FL
Registered: 03/21/2006
Posts: 3745

Re: InfoLinks: Day 7 report

Thanks for providing this indepth update Megan -- and you touched on that item I was 'concerned' about -- thanks.  This does sound very promising.

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#4 07/09/2009 12:11 pm

pkmcr
Wow. Over 1000 posts.
From: UK
Registered: 09/17/2006
Posts: 1431

Re: InfoLinks: Day 7 report

Megan

Thanks for that update and it certainly presents some interesting information for all to reflect on.  I like the fact that you have clearly listened (read) the feedback, which has been heated at times.  When the site started there was obviously a statement that there would never be any interference with the content and that caused some concern amongst many.  However, with what you have outlined above there are options which anyone who doesn't like the infolinks can take.  I like the idea of a global opt out for those that want it and I also like the fact that we can opt out at a lens level.  Given the commitment to improve the relevancy of the links and to provide a way of getting back to the lens I will carry out my own experiments - I was going to say for a month - but I guess that depends on how long you keep the test running.

Overall I am pleased to see how much you have listened and responded to what the members here have been saying.  Interestingly earlier today I was reading on another forum that one of the major article directories had implemented a similar scheme to infolinks without any consultation.  Angry or should I perhaps say frustrated lensmasters have spoken this week and you have listened and at the same time balanced/juggled your needs as a commercial business.  So thank you!

Now if you can just do something to make the Glam Ads relevant :-)

Best regards

Paul

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#5 07/09/2009 12:29 pm

aj2008
Indubitably tentacular
From: England
Registered: 12/31/1969
Posts: 3887

Re: InfoLinks: Day 7 report

Megan - thank you for this update.

I have opted out on a couple of my lenses (that I am VERY protective of) but am watching as the test continues on other lenses.

My biggest issues were links in the Intro (yuck!) and any "over-riding" of links that we have placed (how dare they!) but all in all I am happy to give it another week to see how it goes.


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#6 07/09/2009 12:36 pm

mrsquidoo
Positively aquatic
Registered: 09/08/2007
Posts: 304

Re: InfoLinks: Day 7 report

Sounds Awesome!  Great post, Thank you!

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#7 07/09/2009 12:38 pm

xtnshun
Full fledged kraken (500+ posts)
From: Reston, VA
Registered: 05/23/2007
Posts: 625

Re: InfoLinks: Day 7 report

Would the text-links ad pool revenue be shared on the basis of lensrank?  (Rather than traffic).

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#8 07/09/2009 12:42 pm

bdkz
Giant Squid & RocketMoms Community Organizer
Registered: 12/31/1969
Posts: 1578

Re: InfoLinks: Day 7 report

Sounds awesome Megan. Thanks for the update.


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#9 07/09/2009 1:00 pm

dc64
Positively aquatic
From: Alabama
Registered: 10/15/2007
Posts: 250

Re: InfoLinks: Day 7 report

Awesome update, and good to know you care about what we think..

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#10 07/09/2009 1:18 pm

giltotherescue
Squid Staff / Forum Mod
From: Boulder
Registered: 10/17/2005
Posts: 2179

Re: InfoLinks: Day 7 report

xtnshun wrote:

Would the text-links ad pool revenue be shared on the basis of lensrank?  (Rather than traffic).

All pooled revenue is distributed based on Lensrank, of which traffic is only one factor.

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#11 07/09/2009 1:21 pm

charlino
First mate
Registered: 12/31/1969
Posts: 403

Re: InfoLinks: Day 7 report

MeganCasey - Your post is  both informative and very helpful. At first, it was my intention to work with the text link experiment.  Then I ran into a few text links that didn't quite jibe with the lenses I made on behalf of other people.  You never know about some people, and  based on a few of the text links I saw in the intro and other sections of my content, I decided not to go there. 

Your providing a means for lens masters to opt out of text links in all, some, or even one lens is very helpful.   I'm interested in seeing whether or not they make a difference in revenue.    If text links are successful, profitable, and a good thing, my future lenses will be built 'text link friendly.'

Thank you for your update, and consideration.

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#12 07/09/2009 1:23 pm

CleanerLife
Positively aquatic
From: USA
Registered: 12/31/1969
Posts: 266

Re: InfoLinks: Day 7 report

Okay, I may have overreacted when I stated that I hoped Infolinks would be banned!

Addressing these points is great, plus is someone looking into the issue of Infolinks taking over links put in by Lensmasters? I'll admit that I haven't seen it for myself, but others have mentioned it.

Most of the examples I've pointed out were extremes, and were on other people's Lenses. So far, ones I've seen on my own have been acceptable which is why I've held off actually opting out.

Unless I come across something that I consider totally offensive on one of my own, I'll leave them be, and see how the extended experiment goes.

Last edited by CleanerLife (07/09/2009 1:26 pm)

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#13 07/09/2009 1:28 pm

Dkprincess6
Wow. Over 1000 posts.
From: Moundsview, MN
Registered: 12/31/1969
Posts: 1473

Re: InfoLinks: Day 7 report

Thanks for the update!  It looks like you've done, or are going to do something, about all the concerns we as lensmasters have had about the text links.

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#14 07/09/2009 1:40 pm

j_barnhart4
Citizen Squid

Citizen Squid

From: Tennessee
Registered: 12/31/1969
Posts: 677

Re: InfoLinks: Day 7 report

I think you have addressed all of my concerns as well.  If the links do all you say they will and they don't lead to spammy sites, I am all for them.  Thanks for the update.


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#15 07/09/2009 1:41 pm

thewishpearl
Full fledged kraken (500+ posts)
From: Montreal, Canada
Registered: 12/31/1969
Posts: 536

Re: InfoLinks: Day 7 report

Thanks for the update, I do like the direction that HQ has decided to take.

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#16 07/09/2009 1:43 pm

Susan52
Wow. Over 1000 posts.
From: Arkansas
Registered: 04/15/2007
Posts: 1185

Re: InfoLinks: Day 7 report

Very informative update.  Thank you kindly, Megan! 

Sounds like you and the infolinks folks are bending over backward to accommodate us.  If it were anyone other than Squidoo I'd say that's amazing, but since it is Squidoo I'm not surprised at all. 

I think Squidoo should run for Congress.


~Susan

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#17 07/09/2009 1:44 pm

Cinetech
Wow. Over 1000 posts.
From: Montreal
Registered: 12/31/1969
Posts: 1489

Re: InfoLinks: Day 7 report

MeganCasey wrote:

The test has thus far exceeded our expectations in terms of daily revenue. That's a big deal.  And it can make a difference to the lensmasters who want a new way to earn extra royalties. We ran a side by side comparison of actual lensmaster royalties vs. projected lensmaster royalties with InfoLinks turned on, to see what the real world effect would be. For top earners, people already making a few hundred dollars a month, InfoLinks can add an extra $100 for you.

- Have you taken into account the people that are being turned off by the ads, the same
people that won't be buying anything from Amazon or eBay since they didn't stay long enough?

- Have you taken into account the visitors that won't be returning to the lenses as a result?

In the long run I see this as an exchange of revenue.
For those of us who have informative lenses is not going to be great,
i.e. less traffic, less backlinks, less top SERPs.

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#18 07/09/2009 1:45 pm

GramaBarb
Got yer sea legs
From: BC Canada
Registered: 12/08/2005
Posts: 98

Re: InfoLinks: Day 7 report

It is very good to hear that you are working on keeping the intro as text ad free.  That will help a lot.
I am pleased that you are working on a new window for the ads - so the original lens is not lost when someone clicks on the info ad.
And the increased filters should be a big help in keeping our lenses G rated.

I am extremely protective of my Grandmother lenses - so I will see what happens in the next week or so - I have already opted out on some of them because the info ads were so far off base.

I feel much more encouraged with this update.  Thank you for listening.

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#19 07/09/2009 1:55 pm

xtnshun
Full fledged kraken (500+ posts)
From: Reston, VA
Registered: 05/23/2007
Posts: 625

Re: InfoLinks: Day 7 report

giltotherescue wrote:

xtnshun wrote:

Would the text-links ad pool revenue be shared on the basis of lensrank?  (Rather than traffic).

All pooled revenue is distributed based on Lensrank, of which traffic is only one factor.

Thanks Gil

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#20 07/09/2009 2:01 pm

Chadrew
Wow. Over 1000 posts.
From: Lithuania
Registered: 03/11/2007
Posts: 1442

Re: InfoLinks: Day 7 report

Cinetech wrote:

MeganCasey wrote:

The test has thus far exceeded our expectations in terms of daily revenue. That's a big deal.  And it can make a difference to the lensmasters who want a new way to earn extra royalties. We ran a side by side comparison of actual lensmaster royalties vs. projected lensmaster royalties with InfoLinks turned on, to see what the real world effect would be. For top earners, people already making a few hundred dollars a month, InfoLinks can add an extra $100 for you.

- Have you taken into account the people that are being turned off by the ads, the same
people that won't be buying anything from Amazon or eBay since they didn't stay long enough?

- Have you taken into account the visitors that won't be returning to the lenses as a result?

In the long run I see this as an exchange of revenue.
For those of us who have informative lenses is not going to be great,
i.e. less traffic, less backlinks, less top SERPs.

Same question (especially concerning affiliate sales) - traffic may be the same for now, but are people just as likely to buy something from our lenses with the new ads?


Also another thing. It's great to prevent InfoLinks from appearing on the intro. However I've also seen them appear in the actual module title! That should be prevented as well.

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#21 07/09/2009 2:02 pm

MeganCasey
Editor in Chief, Squidoo.com
From: Back to the future
Registered: 10/17/2005
Posts: 544

Re: InfoLinks: Day 7 report

Cinetech wrote:

- Have you taken into account the people that are being turned off by the ads, the same
people that won't be buying anything from Amazon or eBay since they didn't stay long enough?
- Have you taken into account the visitors that won't be returning to the lenses as a result?

If any of that turns out to be valid and true, of course we'll adjust our approach. But so far, and especially given all the improvements we've made or are making, there's no data to support those fears. We can watch lots and lots of different stats, and will be keeping an eye on all.

Remember, we as a company are successful when lensmasters are successful, when you get new traffic, repeat traffic, lots of participation, and Amazon and eBay sales (and yes, ad clicks). So we're not going to double down on anything that makes that less likely.  It's a balancing act and as you know we're constantly working on it!

Thanks for the concern.

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#22 07/09/2009 2:15 pm

MeganCasey
Editor in Chief, Squidoo.com
From: Back to the future
Registered: 10/17/2005
Posts: 544

Re: InfoLinks: Day 7 report

Chadrew wrote:

It's great to prevent InfoLinks from appearing on the intro. However I've also seen them appear in the actual module title! That should be prevented as well.

Good catch. I hadn't seen any InfoLinks in the module titles. (Could you point us to an example we can pass along?)

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#23 07/09/2009 2:36 pm

ajgodinho
Wow. Over 1000 posts.
From: Ontario, Canada
Registered: 12/31/1969
Posts: 1059

Re: InfoLinks: Day 7 report

Hi Megan, thanks very much for this detailed update and more importantly for listening to all our rants (after giving us an opportunity to do so)!

I personally don't mind having 3 infolinks if they are pertaining to the theme of my lens. Also, I like the idea of not having an infolink in the Intro module!

Is there a way to limit not more than one infolink per module? For example, my test lens called Testing Squidoo Money Making Modules has all 3 infolinks showing in the my Orbitz module and of course only one of the links (Flight) is relevant to the lens theme.

I haven't seen any of my lenses display an infolink in the Title or Sub-Title, which is great. But if I do, I will let you know. That's another great idea (CHADREW) for supressing infolinks in Titles and Sub-Titles.

Thanks once again!
AJ smile

Edit: ok just realized that the infolinks keep changing, therefore, when you access the above mentioned lens, you may not find all the 3 links in the same place. When I checked back again, the 3 links were showing in my eBay module.

Last edited by ajgodinho (07/10/2009 8:42 am)


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#24 07/09/2009 3:32 pm

susannaduffy
Citizen Squid

Citizen Squid

From: Australia
Registered: 09/25/2006
Posts: 4343

Re: InfoLinks: Day 7 report

Great - it was the over-riding of my own links that bothered me and I wasn't happy with them in my intro module either

If those 2 issues have been addressed I'm happy

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#25 07/09/2009 4:11 pm

tcinvestor
Swimming pretty (100+ posts!)
Registered: 12/31/1969
Posts: 139

Re: InfoLinks: Day 7 report

This is good news so thank you for the detail on it. Personally, I don't care for the fact that the infolink, when clicked, doesn't open in a new window and you can't go back to the lens. This doesn't seem favorable to lensmasters. I may feel better about them if they did open in a new window. Perhaps Squidoo will change that as well. Please keep us posted. Thank you.

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