Take a Que from Target
Companies used to promote their wares based on brand. Manufacturers were in charge of getting the word out about their products. But in the last few years, retailers have taken over.
Starting with Target, and recently WalMart, stores are taking the reins and controlling consumer perception by matching and promoting related products. Putting together a first aid kit? Target has Band-Aid brand bandages, a Hello Kitty brand ice pack, and Neosporin ointment. Making breakfast? WalMart has General Mills cereal, Eggo waffles, and Tropicana juice.
A one-stop store putting together your shopping list. What a [profitable] concept!
What does this mean for your lenses?
The obvious way to sell products is like with like. Dozens of sunglasses, 50 designer handbags, or all the best Wii games. But what if you mixed up your products a little and created an outfit instead of just a list of hats? Or a road trip fun kit instead of just a list of DS games?
The shopping list concept works because it helps buyers create a visual. First they see the components of a party. The chips and dip, the corn-on-the-cob grill rack, the cactus margarita glasses, and the fancy lawn chairs with the footstool. Then they see fun they’ll have with friends showing off their new patio furniture, kicking back with outdoor speakers, and enjoying a game of volleyball. Suddenly you’re no longer selling plastic flatware; you’re selling an event.
Squidoo lenses are the perfect places to sell events. Imagine a cross-country road trip where the kids are entertained with all the best educational toys. Imagine walking into a party wearing the perfect accessories for your little black dress. Imagine being the envy of anyone who’s ever hosted a Superbowl party. Now those are some events readers are willing to buy!
Everyone has an event in them. No matter how small of a deal you think it is, someone out there will benefit from your knowledge.
Happy brand-building!
~Kimberly Dawn Wells
YOUR Community & Charity Organizer
