Amplify Your Affiliate Sales
The best way to maximize the royalties you earn in Squidoo is to mobilize readers to buy products off of your lenses. Smart product selection and in-depth descriptions of why things are worth buying will well serve lensmasters interested in earning more royalties.
Some questions to consider when building and updating your lenses:
Are you using royalty-earning modules?
And if so, are you using all of the affiliate modules available? Don't just use one of them, use more than one in different ways. You can spice up the display and functionality of your lenses if you offer slightly different Amazon, Ebay, and SuperStore modules.
Are you hand picking items or letting the modules choose for you?
In some cases, letting the affiliate service choose the items works well. And sometimes, there's more leverage in personally holding up specific, particular items. Don't just show me 10 random books on kayaking, show me the 10 best books you personally recommend.
Are you including a few items, or a lot?
How much are you personally recommending? Less might be better than more. Consider whether there's more promise in the One Book You Need to Read, the Three Magazines You Need to Subscribe to, the Two Tools You Need to Own than in a long, long list of anything and everything. Give people less to choose from. Make some real, personal recommendations.
Are you explaining why someone should buy something?
Don't just hold up an item, hold forth on why you're holding it up. Consider adding a description that explains why you recommend a tool or resource, how you use it, why it works, and why someone should drop their dime. This will give people more information about a given product, and it will further communicate your expertise and advice.
Are you alternating content modules with commerce modules?
Or are you dropping all your royalty earners to the bottom of your lens? If you pair content -- information about a given aspect of a topic -- with tools people can use to learn more about that aspect -- it might work better. And, it might not make people scroll so far down before they see a tool they can use. Consider going back and forth between content and commerce modules.
